We turn digital game worlds into premium apparel, collectibles and physical products that players genuinely want to own.
A strong merchandise collection should feel like a natural extension of the game. The colours, characters, locations and culture of the world should be visible in every product.
We combine creative direction, product development, production, packaging and fulfilment in one complete process.
Clothing designed around the identity of the game, but strong enough to be worn as a real fashion product.
Small physical objects that give players the opportunity to own, display and collect a piece of the game world.
Complete packages built for launches, creators, press, crowdfunding campaigns and special community moments.
We study the artwork, interface, environments, characters and community before deciding what the physical collection should become.
Fabrics, weights and finishes are selected to match the desired look, use and price level.
Print, embroidery, woven labels, patches and custom details bring the design into the physical world.
Packaging, inserts and unboxing details make the product feel complete before it is even used.
There is no fixed GTRL package. The right approach depends on your audience, timing, ambitions and budget.
Apparel from the digital world of Descenders Next was translated into real-life clothing, connecting the player’s in-game identity with what they wear outside the game.
View the collection →
Share your game, artwork or first product idea. We will help turn it into something your players want to wear, collect and keep.
