Gaming event and community
Work with GTRL

Bring your game
into the real world.

We help game studios create official merchandise, collectibles and physical experiences that belong inside their game world.

GAME REAL LIFE
Physical products for digital worlds

Merchandise should feel like part of the game.

GTRL translates digital identities, characters and stories into physical products players genuinely want to wear, collect and keep.

From one limited product to a complete international launch, we bring design, production, packaging and fulfilment together.

What we create

Real products.
Built from your world.

Premium clothing collection
01

Apparel

Premium clothing inspired by the visual identity, characters and culture of your game.

  • T-shirts and hoodies
  • Jerseys and jackets
  • Caps and accessories
Explore merchandise →
Collectible objects and figures
02

Collectibles

Physical objects for players who want to own a piece of the universe they spend their time in.

  • Patches and pins
  • Coins and keychains
  • Art cards and objects
Discover collectibles →
Special edition gift box
03

Special editions

Complete physical experiences for launches, creators, press, crowdfunding campaigns and dedicated players.

  • Collector editions
  • Creator and press kits
  • Limited launch boxes
View collector editions →
Immersive gaming experience
Our approach

We do not place a logo on a random product.

We start with your game. Its world, visual language, characters, community and story determine what the physical product should become.

How it works

From game files
to player doorstep.

01

Discover

We explore the game, audience, objectives, timing and available creative assets.

02

Create

Products and packaging are designed as an extension of the digital world.

03

Produce

Samples, materials and details are tested and approved before production.

04

Launch

We can support assembly, webshop sales, worldwide shipping and fulfilment.

Gaming culture translated into real life
GTRL CASE 001 IN-GAME TO IRL
Already brought to life

Descenders Next

Apparel from Descenders Next was translated from the digital game world into real clothing. Players can wear the same identity both in-game and in real life.

Apparel In-game integration Official merchandise
View the collection →
Built for game creators

A flexible partner for studios of every size.

01 Indie studios
02 Publishers
03 Creators
04 Gaming communities
Have a game or project in mind?

Let's bring it
to real life.

Tell us about your game, release and first idea. We will explore what physical products could add to your world.

Start a project →